# The 750-Character Description: What to Write and What Google Bans

Source: https://dentistdiscoverable.com/blog/2026-11-15-dental-gbp-750-character-description.html

DentistDiscoverable field guide


Published 2026-11-15

Google gives a dental practice 750 characters to describe itself. That is about 120 words, and most practices waste them. The description opens with "Welcome to our state-of-the-art practice" or "We are committed to excellence," and by the time the reader reaches the treatments, the space is gone. The description is one of three text inputs that tell Google what the practice offers, alongside services and products, and it is the one most practices write last and worst.

The rules are short and strict. The description has a 750-character maximum. It should cover who you are, what you treat, and where you are located, with natural local keywords. No ALL-CAPS, no superlatives, no "#1 dentist" claims: Google's guidelines prohibit promotional language, and violating them can trigger a profile suspension. The temptation is to write an ad. The requirement is to write a description.

## What the 750 characters should carry

Three things, in order. Who you are: a general practice, a family practice, a specialty. What you treat: the treatments patients actually search for, in patient-friendly words. Where you are: the neighborhood or town, not the full address, which has its own field. A practice that writes "Family dentistry in Riverside offering cleanings, fillings, crowns, Invisalign, implants, and emergency care, with evening appointments" has used about 150 characters and told Google more than a paragraph of superlatives ever will.

The wording matters because patients do not search the way dentists describe procedures. The way a dentist describes a procedure clinically is not always the way a patient searches for it. "Endodontic therapy" is a service. "Root canal" is a search. Use the patient's words in the description and the clinical words in the services list, where both have a place.

## What gets profiles suspended

Three patterns trigger trouble. The first is promotional language: superlatives, guarantees, and number-one claims. The second is keyword stuffing: repeating the same treatment or town name until the description reads like a list. The third is mismatch: a description that promises services the practice does not offer, which is also a guideline violation in the categories. Adding specialties the practice does not offer is a suspension risk, and the same logic applies to the description. Only list what is real.

The description also has to match the rest of the profile. Google ranks local results mainly on relevance, distance, and prominence, and profile completeness is the lever practices have the most direct control over. A description that names implant work while the categories say general dentistry and the services list has no implants is a profile arguing with itself. The categories, the services, and the description should tell the same story.

## The check before you publish

Write the description, count to 750, and read it aloud. If it sounds like an ad, rewrite it. If it names the practice type, the treatments, and the location in the patient's words, it is done. Then check the services list against it: every treatment in the description should appear as a service, grouped by category, with a short description. The description is the summary. The services are the proof. A profile where the two agree ranks better and converts better, because the patient who calls already knows what the practice does.

Keep reading: [Dental GBP Categories: The Secondary Category That Brings Implant Calls](https://dentistdiscoverable.com/blog/2026-11-14-dental-gbp-categories-implant-calls.md), [Replying to Dental Reviews Without Violating HIPAA: The One-Line Test](https://dentistdiscoverable.com/blog/2026-11-14-dental-review-replies-hipaa-safe.md), [Your Dental Reviews Came Too Fast: When Velocity Looks Like Manipulation](https://dentistdiscoverable.com/blog/2026-11-13-dental-reviews-too-fast-velocity.md) cover the nearby cases in this series.

## Frequently asked questions

### How long can a Google Business Profile description be?

750 characters maximum. That is about 120 words. Cover who you are, what you treat, and where you are located, with natural local keywords.

### What words are banned in a GBP description?

ALL-CAPS, superlatives, and number-one claims. Google's guidelines prohibit promotional language, and violating them can trigger a profile suspension. Write a description, not an ad.

### Should I use clinical terms or patient words?

Patient words in the description, clinical terms in the services list. Patients search for root canal, not endodontic therapy. The description should match how patients search.

### Does the description affect local rankings?

Yes, as part of relevance. Google ranks local results mainly on relevance, distance, and prominence, and the description, services, and categories are the text inputs that tell Google what the practice offers. The categories, services, and description should tell the same story.